Conception, Iteration, & Innovation

Conception, Iteration, & Innovation

I launched Musser & Company in December of 2014 with $600 and a table saw in the garage. 

I couldn't afford to pay my laser vendor for more than one engraving per box, so the front of our Message Boxes I engraved by hand with a wood-burner from Hobby Lobby

The lids were designed with cheap parchment paper and some of the hand-crafted boxes themselves were questionable in integrity from my unsteady gluing hand.

Like many founders, to see some of our early products I built then is cringe-worthy, but makes our work today all the more special.

David & Goliath

David & Goliath

Long before our handcrafted, laser-engraved Message Boxes, a cigar box helped me land a meeting I didn’t have a prayer of setting.

I was selling sponsorships at the time for a small NASCAR team, where I would refurbish old cigar boxes and send them with hand-written letters to prospective clients.

There was a large nutrition company I wanted to meet with about sponsoring our NASCAR driver. So I sent the CEO one of my souped-up cigar boxes.