Since a lot of gifts are given out of organizational compulsion or tradition, most people do not realize the opportunity that is present when it comes to giving corporate gifts. If done correctly, corporate gifts are a great opportunity to grow your business, strengthen relationships with those who matter most to your business, and differentiate your brand in and a tangible and visceral way. Furthermore, they are often either misused or not used, which creates a strategic advantage for those who learn to use them well.
If you’re interested at all in cultivating relationships whether for work or for your personal life, you know how difficult it is to capture the attention of people today. Whether you work in management, recruit volunteers for a local non-profit, or you just want to be a good colleague, it’s an uphill battle to have meaningful and impactful communication in today’s world. What about email? What about a text message? Can we expect to beat Amazon for someone’s attention in front of their laptop, television, phone, or tablet? Emails are great, but they fall short. Texts are great (if you happen to be close enough to the individual), yet texts don’t stick around—they get deleted.
When it comes to business-related gifts (client gifts, employee gifts, donor gifts, etc.), most people feel the need to give one around the classic milestones or holidays (Christmas, when the client signs up, an employee work anniversary, etc.). The downside of giving gifts within these typical milestones is that they are often expected. Furthermore, many of the recipients will be receiving gifts from other friends, partners, and organizations during these times. So, if you’re looking to make an impact on the individual and differentiate your brand, it will be more difficult during these “crowded moments” in the recipient’s life.
Since I launched Musser & Company in 2014, our work has been given to 2 Presidents of the United States, Fortune 500 CEO’s, all 32 NFL owners at the Super Bowl, Hall-of-Famers and professional athletes.
As a relatively young company, I am often asked by others in a rather incredulous tone, “How do we do it?” As I think about the influencers who have received our work and the doors we’ve opened, there are two key approaches that we have found particularly effective when trying to make an impact on a big-league influencer.
Think about the best gift you’ve ever received. I’m guessing that the gift was probably personalized in some form or fashion or at least it catered to your personal interests, personality, or values. The bottom line is that personalized gifts are the best gifts. Now, you may be thinking, “I don’t have time to personalize my client gifts.” To make it easy, there are two ways to personalize a client gift—an easy way (requires very little effort) and a more difficult way (requires some effort but it will blow your client away).