It's Not About the Widget

Why is the Message Box the most powerful tactile communication tool in business?

It’s not because each box is hand-crafted and laser-engraved with American materials from start to finish.

Because it’s not about the “widget”.

It’s the ideas and design that go into each box to tell a story that rivets someone’s attention amidst their busy day. 

The Message Box was effective because it was designed with the job description that Under Armour CEO, Kevin Plank wrote for himself while building his company.

The Message Box was effective because it was designed with a quote by Dr. J after we learned he was Dominique Wilkins’ childhood hero.

The Message box was effective because it was designed with a photograph from the book George W. Bush wrote to honor his father.

The Message Box was effective because it was designed with original artwork of Tom Brady hoisting the Lombardi trophy after winning the Super Bowl for his mother.

It’s not about the widget – it’s the emotion-evoking ideas and creative design that makes a product special.

-Caleb Musser, President & Founder