Top 6 Steps for Delivering Your Message Box & Securing a Meeting
Leave the Message Box unwrapped when walking into your prospect’s office - this increases the likelihood of others in the office taking notice of the cool gift and getting it to your prospect quickly.
Tell the receptionist you have a special gift delivery for Mr./Ms. Prospect and ask if they are in the office. NEVER say “I have some materials” or “collateral” to drop off. Making it seem like a sales call can decrease the effectiveness of the drop. Try to think of yourself as Edible Arrangements there to brighten someone’s day!
If you are unable to meet your prospect while delivering the Message Box, send a LinkedIn connection request same-day with a note “Hi _____, I hope you enjoy the gift I just dropped off - look forward to connecting! ”
Follow-up with phone call 1 business day after box drop.
Send email with photo of box 2 business days after box drop.
Email Subject: Gift for You (Prospect’s first name)
Did you receive this gift I sent you? Look forward to hearing your thoughts!
(photo of Message Box)
(Your name & contact info)
Send LinkedIn message or InMail with photo of box 3 business days after box drop.
Send an email 5 business days after drop with this video link so the prospect can watch how their box was crafted.