B2B

How to Land Big-League Meetings

How to Land Big-League Meetings

Since I launched Musser & Company in 2014, our work has been given to 2 Presidents of the United States, Fortune 500 CEO’s, all 32 NFL owners at the Super Bowl, Hall-of-Famers and professional athletes. 

As a relatively young company, I am often asked by others in a rather incredulous tone, “How do we do it?” As I think about the influencers who have received our work and the doors we’ve opened, there are two key approaches that we have found particularly effective when trying to make an impact on a big-league influencer. 

Kill the Widget

Widget [wij-it]: Something considered typical or representative, as of a manufacturer's products: “the widgets coming off the assembly line.”

We learned about widgets in business classes – a generic term used to describe a generic product.

It’s nothing personal, but Musser & Company it out to #KillTheWidget.

Because most people designing products today are solely focused on the aesthetics, functionality and marketability of a widget to the masses.

The problem is that a widget designed to appeal to the masses is not going blow away the C-level executive who spends 6-7 figures annually with your company. 

It is the strategic insights and design applied to a widget that turns it into a powerful communication tool.

Don’t send your clients widgets. They deserve better.

-Caleb Musser, President & Founder

David & Goliath (The Sports Version)

David & Goliath (The Sports Version)

Long before our handcrafted, laser-engraved Message Boxes, a cigar box helped me land a meeting I didn’t have a prayer of setting.

I was selling sponsorships at the time for a small NASCAR team, where I would refurbish old cigar boxes and send them with hand-written letters to prospective clients.

There was a large nutrition company I wanted to meet with about sponsoring our NASCAR driver. So I sent the CEO one of my souped-up cigar boxes.

It's Not About the Widget

It's Not About the Widget

Why is the Message Box the most powerful tactile communication tool in business?

It’s not because each box is hand-crafted and laser-engraved with American materials from start to finish.

Because it’s not about the “widget”.

It’s the ideas and design that go into each box to tell a story that rivets someone’s attention amidst their busy day.