customized gift

Kill the Widget

Widget [wij-it]: Something considered typical or representative, as of a manufacturer's products: “the widgets coming off the assembly line.”

We learned about widgets in business classes – a generic term used to describe a generic product.

It’s nothing personal, but Musser & Company it out to #KillTheWidget.

Because most people designing products today are solely focused on the aesthetics, functionality and marketability of a widget to the masses.

The problem is that a widget designed to appeal to the masses is not going blow away the C-level executive who spends 6-7 figures annually with your company. 

It is the strategic insights and design applied to a widget that turns it into a powerful communication tool.

Don’t send your clients widgets. They deserve better.

-Caleb Musser, President & Founder

David & Goliath (The Sports Version)

David & Goliath (The Sports Version)

Long before our handcrafted, laser-engraved Message Boxes, a cigar box helped me land a meeting I didn’t have a prayer of setting.

I was selling sponsorships at the time for a small NASCAR team, where I would refurbish old cigar boxes and send them with hand-written letters to prospective clients.

There was a large nutrition company I wanted to meet with about sponsoring our NASCAR driver. So I sent the CEO one of my souped-up cigar boxes.