When it comes to business-related gifts (client gifts, employee gifts, donor gifts, etc.), most people feel the need to give one around the classic milestones or holidays (Christmas, when the client signs up, an employee work anniversary, etc.). The downside of giving gifts within these typical milestones is that they are often expected. Furthermore, many of the recipients will be receiving gifts from other friends, partners, and organizations during these times. So, if you’re looking to make an impact on the individual and differentiate your brand, it will be more difficult during these “crowded moments” in the recipient’s life.
Since I launched Musser & Company in 2014, our work has been given to 2 Presidents of the United States, Fortune 500 CEO’s, all 32 NFL owners at the Super Bowl, Hall-of-Famers and professional athletes.
As a relatively young company, I am often asked by others in a rather incredulous tone, “How do we do it?” As I think about the influencers who have received our work and the doors we’ve opened, there are two key approaches that we have found particularly effective when trying to make an impact on a big-league influencer.