Widget [wij-it]: Something considered typical or representative, as of a manufacturer's products: “the widgets coming off the assembly line.”
We learned about widgets in business classes – a generic term used to describe a generic product.
Because most people designing products today are solely focused on the aesthetics, functionality and marketability of a widget to the masses.
The problem is that a widget designed to appeal to the masses is not going blow away the C-level executive who spends 6-7 figures annually with your company.
It is the strategic insights and design applied to a widget that turns it into a powerful communication tool.
Don’t send your clients widgets. They deserve better.
-Caleb Musser, President & Founder