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It's Not About the Widget

It's Not About the Widget

Why is the Message Box the most powerful tactile communication tool in business?

It’s not because each box is hand-crafted and laser-engraved with American materials from start to finish.

Because it’s not about the “widget”.

It’s the ideas and design that go into each box to tell a story that rivets someone’s attention amidst their busy day. 

Conception, Iteration & Innovation

Conception, Iteration & Innovation

I launched Musser & Company in December of 2014 with $600 and a table saw in the garage. 

I couldn't afford to pay my laser vendor for more than one engraving per box, so the front of our Message Boxes I engraved by hand with a wood-burner from Hobby Lobby

The lids were designed with cheap parchment paper and some of the hand-crafted boxes themselves were questionable in integrity from my unsteady gluing hand.

Like many founders, to see some of our early products I built then is cringe-worthy, but makes our work today all the more special.