summer

Summer: A Secret Untapped Opportunity

Summer: A Secret Untapped Opportunity

For many industries and organizations, summer is the often considered “the dead zone.” Employees take vacations, clients don’t respond to your emails, and many travel for conferences and tradeshows. This is often an excuse to sit back, relax, and let your whoever matters the most to your business fly under the radar. We often think “we’ll get in touch with them once summer is over” or “they’ll come by a month or two after fiscal year ends.” We may even think our clients or employees “need a break.” In reality, many of those individuals who you think are too busy or uninterested in the summer are often doing exactly what you’re doing—nothing. What does this mean? It means that summer could be an untapped opportunity to strengthen relationships with your top prospects, clients, donors, and employees.