Washington Nationals Case Study
Musser & Company partnered with the Washington Nationals B2B sales team to help bring on new corporate suite holders. The campaign was anchored on the concept of "making business happen" at the ballpark.
Target 140 C-level prospects in the competitive Washington, D.C. market and obtain meetings to discuss corporate suite rentals.
140 Message Boxes were created with messaging tailored to entice C-level executives to bring their business to the ballpark and “make business happen” with prospects and clients. Each door-opener package contained relevant collateral and a hand-written, call-to-action card.
110 out of 140 C-level prospects responded to the Message Box campaign (78% response rate).
40 out of 140 prospects met with the Nationals face-to-face within the first month (28% meeting conversion).
The Nationals closed 4 new corporate hospitality deals as a result of the campaign - a 4,400% return on investment.
“A world of thanks to Musser & Co. for helping us with a high quality product, a quick turnaround, and being the backbone of our most successful suite marketing campaign in several years.”
-The Washington Nationals