Custom B2B Prospecting Campaigns

You might have a great sales team and a top-notch product or service, but unfortunately, in today’s day and age, it’s sometimes not enough. You’re not alone if you’re still finding it challenging to open doors and schedule meetings.

At Musser, we’ve created a creative new B2B prospecting process called the Sales Vortex. It’s a sales pipeline, but better than ever. It helps kick open impossible doors and start conversations with prospects.

We start by designing a tangible door opener with a compelling and custom design, contents and call-to-action message. This is where creativity meets high-end gifting meets direct mail. We then ship it straight to the prospect, and when it lands on their desk it immediately captures their attention and drives them to take action. The call-to-action message drives them to a custom landing page with an effective video message encouraging them to schedule a meeting.

As soon as the package ships, we’ll empower your sales team to follow up through a combination of email, phone and LinkedIn messages, making it nearly impossible for any of your prospects to fall through the cracks.

We’ve found that the combination of tangible, digital and personal outreach can bring responses up as high as 78-100%! For example, a creative campaign we built and executed for the Washington Nationals resulted in a 78% response rate, meetings set with 28% of Message Box recipients, and 4,400% ROI.


Find out how a custom B2B prospecting campaign can work for your sales team.

Want to see it in action? Here’s how we put the Sales Vortex to work for the Washington Nationals.


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Fill out the form below to find out how we combine account-based marketing and direct mail campaigns to open impossible doors.

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“We work alongside some of the biggest brands in the world and these message boxes were perfect. They did not come to us with an off the shelf type of item. This was the unique item we were looking for and the quality was first class.”
— Joseph Damato, Vice President of Marketing, Joe Gibbs Racing