C-Level Prospecting Campaigns

You might have a great sales team and a top-notch product or service, but unfortunately in the digital age, that’s usually not enough. You’re not alone if you’re still finding it challenging to open doors and schedule meetings; especially with the C-suite.

At Musser, we’ve created a disruptive B2B prospecting process called the Sales Vortex. It’s a sales funnel - on steroids. Our hyper-targeted ABM/ABS approach will kick open impossible doors, starts conversations and sets meetings with your toughest C-level prospects.

Watch Caleb Musser explain how the Sales Vortex process helps sales teams open impossible doors.

We start by designing a customized door-opener package with a compelling design, contents and call-to-action message. This is where account-based marketing, corporate gifting and 3D mail meld together in perfect harmony.

We then ship each personalized door-opener package directly to your prospects’ doorsteps. The door-opener captures the prospects’ attention and the call-to-action message inside prompts them to a personalized landing page with a video message encouraging them to schedule a meeting.

As soon as the packages are delivered, we empower your sales team to follow up through a scheduled delivery of creative email, phone and LinkedIn messages on the SalesLoft platform; making it nearly impossible for any of your prospects to fall through the cracks.

We’ve found that this integrated approach of tangible, digital and human outreach can generate over 50% response rates from C-level prospects. For example, a campaign we created for the Washington Nationals resulted in a 78% response rate and 4,400% ROI.

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Find out how our Sales Vortex campaigns can open doors for your sales team.

Sales Vortex campaigns for Oracle and Siemens

Ready to get started?

Fill out the form below to find out how we combine account-based marketing, sales and direct mail to open impossible doors.

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“A world of thanks to Musser & Co. for helping us with a high quality product, a quick turnaround, and being the backbone of our most successful suite marketing campaign in several years.”
— The Washington Nationals